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from: http://www.psychologicalscience.org/observer/getArticle.cfm?id=1742
The Reiss Profile
In their 2004 report "Why People Watch Reality TV," published in Media Psychology, lead author Steven Reiss and James Wiltz used the Reiss Profile to explain why certain people watched reality television. Validated by responses from over 10,000 people, the Reiss Profile measures how basic motives result in a particular joy. Reality viewers were found to have significantly higher motives for status and vengeance.
| Motive | Joy |
| Acceptance: Desire for approval | Self-confidence |
| Curiosity: Desire for knowledge | Wonderment |
| Eating: Desire for food | Satiation |
| Family: Desire to raise own children | Love |
| Honor: Desire to obey a traditional moral code. | Loyalty |
| Idealism: Desire to improve society (including altruism, justice) | Compassion |
| Independence: Desire for autonomy | Freedom |
| Order: Desire to organize (including desire for ritual) | Stability |
| Physical Exercise: Desire to exercise muscles | Vitality |
| Romance: Desire for sex (including courting) | Lust |
| Power: Desire to influence (including leadership) | Efficacy |
| Saving: Desire to collect | Ownership |
| Social Contact: Desire for peer companionship (and desire to play) | Fun |
| Status: Desire for prestige (including desire for attention) | Self-importance |
| Tranquility: Desire for inner peace (prudence, safety) | Safe, relaxed |
| Vengeance: Desire to get even (including desire to win) | Vindication |
from: http://www.psychologicalscience.org/observer/getArticle.cfm?id=1742
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